ABCOAi

Advertising Behavior Campaigns & Observations+Ai

I analyze marketing campaigns and brands to demonstrate the impact of both effective and ineffective strategies across print, digital, branding, packaging, consumer behavior, and celebrity endorsements.

My work involves a critical examination of marketing in the digital age, deconstructing both successful and unsuccessful campaigns to reveal their impact on consumer behavior and brand perception. I explore the transition from print and packaging to digital, as well as celebrity endorsements, with a specialized focus on the strategic integration and ethical implications of artificial intelligence (AI) in modern advertising.