Celebrity Sponsored Ads: Wes Anderson for Montblanc
Celebrity Sponsored Ads: Wes Anderson for Montblanc The "SCHREIBERLING" Limited Edition 1969 Fountain Pen
Objective:
Montblanc has teamed up with Wes Anderson to release the Schreiberling Limited Edition 1969, a fountain pen that feels like it could’ve been pulled from the pocket of a Tenenbaum. It’s a collaboration that began with a short film and ended with the director doing what he does best: quietly crafting a visual world, this time on a smaller, inkier scale. To mark a century since our Meisterstück was first introduced in 1924, Montblanc has partnered with American director and screenwriter Wes Anderson to create a campaign that journeys into the Maison’s extraordinary world as seen through the filmmaker’s eyes.
Why it works:
1. Pouncing on the moment of relevancy and timing, Wes Anderson has a new movie out, ‘THE PHOENICIAN SCHEME’.
2. This is the oldest advertising trick in the book: tie a product or person to sell your newest venture.
3. Wes Anderson is known for his saturated color palettes in his movies, so incorporating what he’s known for with a well-named brand ‘Montblanc’ is a perfect partnership, color product (pens).
