AI Campaign: OpenAI launches ChatGPT home companion
Campaign: OpenAI launches ChatGPT as a quirky home companion
Objective: Several 30-second ads to showcase real-life scenarios in which ChatGPT is a helpful and ‘cool’ home companion
Why it works: It’s trying. I wouldn’t say it’s working per se, not yet anyway. I’ll admit it’s evolving; this is still a new concept for most people. From the ad ‘ The Intelligence Age - Feb 9, 2025’ that aired on the Super Bowl of 2025, it was cold and futuristic, but it didn’t exactly spark trust. This new rollout aims to tug at our heartstrings and see this new technology as friendly, trustworthy, and helpful.
Time will tell.
ChatGPT | The Intelligence Age - Feb 9, 2025
Every idea, every breakthrough, every leap forward—begins with a single starting point. What will you create next?
