Campaign: Dolmio Gets Cheeky for Pasta Day
Campaign: Cheeky Dolmio Noodles Bares All For World Pasta Day
Objective: The campaign for World Pasta Day, by agency The&Partnership (T&P) and shot by photographer Sophie Harris‑Taylor, proves that pasta is naked without Dolmio. Over 50% of people report that pasta is considered comfort food, and 44% reported that noodles without sauce are ‘criminal’, Dolmio jumped on that and showcased a campaign of up-close noodles in suggestive positioning.
Why it works: Sex catches attention, and humor is memorable; why not use both? Everyone loves a bit of naughty snickering. Jump on trends, use them to your advantage, have fun with your products, and don’t be afraid to showcase your product in a new and surprising way.
