Celebrity Sponsored Ads: Sydney Sweeney’s Bathwater Bliss
Celebrity Sponsored Ads: Sydney’s Bathwater Bliss
Objective: Dr. Squatch’s latest collaboration with the Euphoria star is a limited-edition bar soap infused with pine bark extract, sand, moss, and – yes – actual droplets of Sweeney’s bathwater. But rather than recoil in horror, she leaned in and released the bar of soap.
‘I honestly think it’s a really fun, full-circle moment,’ Sweeney said. ‘Fans always joke about wanting my bath water… I was like, this is just such a cool way to have a conversation with the audience and give them what they want.’
Why it works:
1. Pounce on the moment, use the meme, get in the joke, roll with the punch, be the opposite of offended. Monetize what’s popular and sell.
2. Humor always sells.
3. Humor is memorable and clever.
