AI: AI-generated music - Breaking Rust - Walk My Walk

Campaign: Breaking Rust - Walk My Walk (Country Music)

Objective: Another one hits the airwaves, the song, “Walk My Walk,” by an artist known as ‘Breaking Rust’, is now No. 1 on Billboard’s Country Digital Song Sales chart. He’s an AI creation with millions of streams, tens of thousands of followers, and no verifiable human footprint.

Why it works:  Breaking Rust surfaced in mid-October, sharing dusky, cinematic clips of a lone cowboy on Instagram, where more than 35,000 fans now follow his journey.

On Spotify, the artist has more than 2 million monthly listeners, with multiple songs surpassing 1 million streams. “Living’ on Borrowed Time” alone has been played more than 4 million times.

Public opinion so far: It’s personal at this point, but here are the top-most liked comments. AI is now viewed as a joke, a farce, and a comedy, rather than something to be truly amazed by. It’s sad, really, but we all know these are the limitations of where this can go.

Youtube comments:

@DanTheDrummer01 778

I bet that guy in the distance has like 6 messed-up fingers

@EASYSTATE 591

That's tough talk from an algorithm

@xzcvdfxzc7256 420

The clankers will be playing this song when they launch the nukes to wipe us out