Celebrity Sponsored Ads: Shania Twain's McDonald’s Meal
Campaign: Shania Twain's McDonald’s Meal
Objective: “Get all dressed up with my Strawberry Pie, All Dressed McShaker fries, and keychain. So when you head to @McDonaldsCanada tell ’em Shania sent ya!”
Why it works:
1. This feels like a ‘homecoming’ for her, if you know anything about her story, she once worked at a McDonald’s in Cananda, and now she has her own meal named after her. It’s sweet. It’s a full-circle moment for a country legend.
2. We love nostalgia; it’s one of the best marketing ploys out there, especially if you have a loyal fan base, like Shania Twain, they love her and know her come-up story, so this fits right in.
3. Cute swag, everyone loves cute swag, here the collectable pink boots, McShaker Fries, and a warm Strawberry Pie.
