Brand Swag: “Arby’s 13 Hour Drip Fit”
Brand Swag: Introducing Arby’s 13Hr Drip Fit, made *entirely* from linen bistro napkins. “The perfect fit for when you have the meats.”
Objective: The 13 Hour Drip Fit is launching as a part of the brand’s new BBQ lineup of irresistible, premium barbecue sandwiches with the iconic AC Barbeque.
Why it works:
1. Here’s a great example of taking an ordinary piece of your brand and turn it into something special and unexpected.
3. Take a page out of the unhinged world of fast-food swag, there’s nothing off-limits, go wild, let your mind run free, let your creativity be unleashed. Someone will wear your swag because they love your brand.
