Brand Swag Collab and Swag: Chipotle
Campaign: Chipotle Swag holiday gift bundle “Lipotle - Wonder Blading Peel and Reveal Lip Stain Kit”
Objective: No more lipstick smudges on that burrito of yours. Chipotle and Wonderskin have teamed up to bring you LIPOTLE: a guac-proof Wonder Blading Peel and Reveal Lip Stain Kit
Why it works:
It’s a well-known fact, Chipotle fans love their avocados; many posts, memes, and swag have made their mark over the years. Meshing a well-loved food item into an actual beauty product, that’s a no-brainer.
Anytime you can meld absurdity and collaboration - do it. Silly always wins.
Being able to make light of yourself and then brand it makes you unique and savvy.
Campaign: Chipotle Swag holiday gift bundle All I Want Is Chipotle”
Objective: A genius bundle of everything there is to love and hate about Chipotle. When brands make light of what sets them apart “your food tastes like soap” and them embrace it, makes it all the more special.
Cilantro Soap: a 100% real soap bar that smells like cilantro (for cilantro lovers and haters alike).
“Water” Cup Candle: a candle that looks like a Chipotle water cup but smells like lemonade (IYKYK).
Napkin Holder: a napkin holder for your car visor to store those “borrowed” Chipotle napkins out your glovebox.
Why it works:
Humor sells.
Irony sets you apart.
Being able to make light of yourself and then brand it makes you unique and savvy.
