Hellmann's mayo-dispensing bow tie
Campaign: Hellmann's BYO Bow
Objective: Enter the BYO BOW, a collaboration between Hellmann’s, REIGNER, and Kalyn Ponga. It’s the world’s first bow tie designed to let Aussies discreetly sneak Hellmann’s rich and creamy mayonnaise into the nation’s finest restaurants, elevating every dish.
Why it works: Hilarity, spontaneity, cleverness, and the ability to incorporate all at the same time. When you need extra mayo but you still want to keep your swag.
