Digital Body Language Basics & Advertising Examples
The Seven Basic Emotions and their Universal Expressions
1. Joy
2. Surprise
3. Contempt
4. Sadness
5. Anger
6. Disgust
7. Fear
BONUS
Mirroring
Dominance
Fake/Polite Smiles
Feet
Incongruent
Good Body Language
Images used with permission from Humintell
Joy - True happiness, genuine smiles. Eye squint always prominent.
Surprise - Shock, surprise, and awe. Wide eyes and mouth.
Alexandria Ocasio-Cortez wins against Joe Crowley in Democrat congressional primary
Contempt and or Annoyance - Superiority, annoyance. One side facial effect. Pursed or tight lips.
Keith Urban 2025
Meryl Streep On Filming BIG LITTLE LIES with Nicole Kidman via Youtube AFI
Prince Charles
Senator Chris Murphy and Kristi Noem, Secretary of Homeland Security
Prince Charles and Princess Diana - her smirk at his joke of having two wives
Brendan Fraser Ranks All of His Movies - Watch his face to see how he really feels
Sadness - Sorrow, downtrodden, lips veer down. Affects chin first.
Rama Duwaji, First Lady of New York City via Sprctrum News NY1 Instagram 12/1/26
Taylor Swift laughed off being booed at the Super Bowl 2/9/25 via
‘'That moment when a baby wakes up from a nightmare and sees his mother in front of him’ via Reddit/MadeMeSmile
Kevin Costner feeling sentimental - the chin always reacts to sadness first then tears
Anger - Exposed clenched teeth, piercing glance, furrowed brows, or tightly clamped lips.
Erika Kirk shuts down conspiracy theories and sends a direct message to the sensationalist wing via Gateway Hispanic
Disgust - Repel, revolt. Nose wrinkle, lip pulled up.
Supreme Court Justice Amy Coney Barrett looking at President Trump 3/6/25
Fear - Terror, anxiety, petrified.
Mirroring - An easy way to create rapport is by mirroring someone’s body stance or style.
Dominance - Finger Pointing, Spatial Dominance, Legs, Arms, Size, and Colors.
Fake/Polite/Business Smiles - When smiles don’t reach up to the eyes, mouth is flat.
Feet - Directional language. Watch when feet are positioned in different directions.
Incongruent -When the words don’t match the body language.
Head doesn’t follow word that are said, or fake crying; no tears, or distancing.
HLN Vengeance: Killer Millionaires “Wealthy Widow”
GRAMMYs: Beyoncé “SHOCKED” By Best Country Album Win
PORTSMOUTH, Va. (WAVY) — Alaila Everett, a track star and senior at I.C. Norcom High School in Portsmouth, is speaking out about the viral footage showing her strike an opponent in the head with her baton. via DailyMail
https://www.wavy.com/news/i-c-norcom-track-star-speaks-out-after-hitting-opponent-in-head-with-baton/
Alaila Everette (18) has been charged with assault and battery after hitting her competitor across the back of the head with a metal baton during the VA league championship
Elon Musk at the White House June, 2025
Spokesperson Tammy Bruce leads the Department Press Briefing at the Department of State. June 3, 2025
Bill Gates and unidentified woman
Bill Gates and unidentified woman
*Bonus - Good Body Language - Leadership, positivity, ease, and comfort.
Entertainment, Pixar. InsideOut. https://www.imdb.com/title/tt2096673/?ref_=tt_mv. 15 Mar. 2015. Print. 15 Mar. 2015.
For educational purposes only.
