Campaign: FridaBaby (Fail)
Campaign: FridaBaby - ***Oh no, we’re NOT doing this***
Objective:
FridaBaby wants to be edgy. Ok, fine we get it, they want to stand out in the crowded field of baby wellness products, and sure, this is one way to do it. The wrong way to do it. They came under fire for posting sexualized language and innuendos in their social media posts. It’s outrage yes, and it got attention, we know that rage sells, and this got the internet in an uproar. See the X, Reddit, IG, FB, parents went nuts over these and for good reason, this is a heated time in the world, with the Epstein files looming large in our lives, there is no room for sexual jokes and babies in the same sentence. This is in bad taste.
In their own works:
"What happens when you pull out too early," captioning a photo of a baby with snot on their face.
"How about a quickie?" printed on thermometer packaging.
"This is the closest your husband’s gonna get to a threesome," captioning a child’s three-in-one thermometer.
"Yeah, sex is great, but have you ever NoseFrida’d a giant booger that’s been stuck?"
"Threesome: noun. When your toddler invades the bed…" on their social media.
"Pull out game: noun. Parent who may or may not pull their weight in SnotSucking duties," on another social media post.
Why it fails
1. The Epstein Files is in our daily lives, there is horror and disgust when it comes to jokes and innuendos with children and talk like this. It’s not a joke, it’s not funny. It never was.
2. WE ARE NOT DOING THIS.
Credit and images: https://community.designtaxi.com/topic/23836-frida-baby-faces-boycott-as-parents-cry-foul-over-sexual-innuendo-in-marketing/
https://www.change.org/p/hold-fridababy-accountable-for-their-se-ualization-of-babies-in-their-marketing
https://x.com/CBHeresy/status/2022417040364179559
https://x.com/DefiantOutlawX/status/2022348276960575630
https://www.modernretail.co/marketing/frida-baby-faces-backlash-over-the-use-of-sexual-innuendos-in-marketing/
https://www.thestreet.com/retail/frida-baby-brand-faces-boycott-over-r-rated-marketing
https://www.thestreet.com/retail/frida-baby-brand-faces-boycott-over-r-rated-marketing
