Social Media Marketing Campaign

2012

Writing

Statement of Objections, Marketing Segmentation, Campaign Ethics, and a rough draft Campaign Presentation.

Social Media Marketing Campaign Analysis
Document 1. Statement of Objectives
Document 2. Marketing Segmentation
Document 3. Campaign Ethics
Document 4. Campaign Presentation

Corporate Print Collateral

The collection of digital artwork was developed for (ASCG) Arctic Slope Consulting Group, to brand a unique theme for various engineering departments. The same unified designs were carried out to multimedia presentations.

Graphic Design, Digital

2012
Elsa Ross Boutique

Direct mail pieces

Elsa Ross is known for hip and trendy fashions. They required themed events that could entice their core audience. playful, feminine, young graphics and illustrations were used as attention grabbers for today’s 20-something’s gal.

Branding, Graphic Design, Print Design, illustrastion

2012
Self-Enclosed Die-Cut Invitation

Custom designed and die-cut invitation.

Constructed original design and layout, served as production manager, artist liaison, and media buyer.

Media
Self mailer with perforated RSVP postcard and map. 10.25 x 11, 80lb., custom die-cut and fold with two side perforations. Each side panel folded inward to create a self mailing-all enclosed invitation.

Response
No envelopes needed for invitation or RSVP card.

Reference
1. Front design with ribbon and embossing
2. Top and bottom panel; bride and groom caricatures.
3. Left panel; map of event.
4. Right panel; RSVP postcard.
5. Center panel; traditional invitation text.
6. Backside; return address, stamp, and mail to space.

Graphic Design, Packaging, Custom Die-Cut, Self Enclosed Mail

2012
A New Day Youth & Family

Corporate identity package
Business stationery
“Our land is your land” campaign
Conceptual and technical designer.
Created in-house self sufficient art department where badges could be produced when a new employee was hired.

Branding, Graphic Design, Print Design

2012
4th Street Fitness

MIND BODY SPIRIT CAMPAIGN
This promotional campaign was developed to position a feminine appeal to fitness and health.

Branding, Drawing, Graphic Design

2012
Funk Shui - Entertainment Collateral

Promotional & promo items for music band

Photographer, designer, production manager and media buyer.

Media
CD, logo, photography, design and layout

Branding, Graphic Design, Packaging

2012
Selected Research Writings

Showcase companies that utilize the benefits social media.

Writing

2012
Social Media Trends Presentation

Slide presentation to convey the importance of incorporating social media techniques in a marketing campaign.

Writing

2012
Social Media Marketing Report

Sample traffic report and company blog calendar for a social media marketing campaign.

Writing

2012
Business Development Social Media Strategy

Presentation to showcase the history and benefits of social media channel to a traditional marketing campaign.

Writing

2012
Personal Projects

Personal art work

Drawing, Painting

2012