It is with great pleasure we present to you today a small snapshot of the history, importance of social media and the benefits associated with our plan for The Do-Right-Dental Company and their launch for a new product called Smile-Right Toothpaste. Welcome everyone.

We have prepared a short but effective agenda today. Simply put, we want you to feel excited about taking the next step in the evolution of your business and enter the digital media age with your new product SmileRight Toothpaste. We would like to begin by explaining a little about the evolution of digitizing marketing products, how this can benefit you, our general approach of moving forward and finally a short conclusion to wrap up our thoughts. We hope you enjoy.

Our “old economy” depended on production and consumption; specifically agriculture and industrialization. New economy depends on production and consumption of information. We think different, so our messages need to speak to a thirst for the latest and greatest technology man can make and we can readily use. The Information age signals that our society is dependant on information for commerce. The advancements of computers, digital and networking opportunities have bridged the game for communication technology. We have seen this grow through social media, email media and markets, interactive video, web applications, iPhone and Smartphone technologies. For example the newspapers gave way to blogs, phone calls gave way to text messages, and social clubs gave way to social networking. Is it art that imitates fiction or the other way around? Our media influences society; how we consume information, and ultimately it’s the people who have the influence in the world; they have the voices and messages to share. Audiences are more likely to believe each other than a paid spokesperson. All this leads to a new ability to get the agenda, how the content is developed and published, this is referred to when society influences the media. As a staggering example of how fast growing social media has evolved: years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
Facebook added over 200 million users in less than a year.

We think this is an incredibly exciting time to have a business in this day and age. Any business; regardless of size, location and product offered can play in this field, there are no boundaries to reach global markets. It is no longer about commuting your message and feeling limited, it’s about communication and tuning into the audience who is listening. Imaging being able compete with the “big-box” businesses on a day-to-day basis, pretty exciting? We think so, so do a lot of small business who like to know that they are just as viable as their neighbor next door. Anyone can compete with large companies with this theory is put to the test. Finally, something we find enticing is to hone in on a niche target and segments, if we do our homework, we can speak the language to the exact audience who is willing to try our product and become a loyal fan.

Our approach for marketing SmileRight Toothpaste should be three-pronged; we want to cover the most ground by incorporating all the common methods of advertising, plus an interactive channel. Utilizing broadcast advertising will give us the reign to cover radio and TV, while traditional print will cover brochures, magazines and newsstands, plus outdoor opportunities in high traffic driven markets. We believe that the most exciting and innovative campaigns will come from the interactive media; website, blog, social media channels, interactive online games, paid advertising (banner and text), web and video chats, testimonials, photos, and SEO. We believe that incorporating standard methods of advertising and new media will cover a tremendous amount of ground and will hit our target market again and again in a varied platform channels.