A New Day Youth & Family
2012
Branding, Graphic Design, Print Design
Corporate identity package
Business stationery
“Our land is your land” campaign
Conceptual and technical designer.
Created in-house self sufficient art department where badges could be produced when a new employee was hired.
Business stationery
“Our land is your land” campaign
Conceptual and technical designer.
Created in-house self sufficient art department where badges could be produced when a new employee was hired.
- A New Day Youth & Family Services
Non-Profit Organization - Branding - Items
Corporate identity package
- Business stationery
- “Our land is your land” campaign
Role
- Served as public relations ambassador, designer, writer, editor, and buyer for radio advertisements, PSA’s, press releases, and print collateral.
- Managed in-house art department.
- Coordinated vendor liaisons and media purchases.
Purpose
Positioning and broadening the message of “community sharing and intervention through support and acknowledgment”. Expanding the awareness of A New Day, Youth and Family Services, thru outreach programs along with local businesses and community partnerships. 
- Corporate Identity Tags
Conceptual and technical designer.
Created in-house self-sufficient art department where customizable badges could be produced when a new employee was hired.
Each badge contained a special coded system identifying a depart ment in the organization.
Badges included the following information:
- First and last name of employee
- Color photo
- Employee signature
- Employee numberDepartments:
- Clinical
- Shelter
- Administration
- Education
- Case Management
- Visitor passes 
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The collection of digital artwork was developed for (ASCG) Arctic Slope Consulting Group, to brand a unique theme for various engineering departments. The same unified designs were carried out to multimedia presentations.Graphic Design, Digital2012 -
Direct mail pieces
Elsa Ross is known for hip and trendy fashions. They required themed events that could entice their core audience. playful, feminine, young graphics and illustrations were used as attention grabbers for today’s 20-something’s gal.Branding, Graphic Design, Print Design, illustrastion2012 -
Custom designed and die-cut invitation.
Constructed original design and layout, served as production manager, artist liaison, and media buyer.
Media
Self mailer with perforated RSVP postcard and map. 10.25 x 11, 80lb., custom die-cut and fold with two side perforations. Each side panel folded inward to create a self mailing-all enclosed invitation.
Response
No envelopes needed for invitation or RSVP card.
Reference
1. Front design with ribbon and embossing
2. Top and bottom panel; bride and groom caricatures.
3. Left panel; map of event.
4. Right panel; RSVP postcard.
5. Center panel; traditional invitation text.
6. Backside; return address, stamp, and mail to space.Graphic Design, Packaging, Custom Die-Cut, Self Enclosed Mail2012 -
MIND BODY SPIRIT CAMPAIGN
This promotional campaign was developed to position a feminine appeal to fitness and health.Branding, Drawing, Graphic Design2012 -
Promotional & promo items for music band
Photographer, designer, production manager and media buyer.
Media
CD, logo, photography, design and layoutBranding, Graphic Design, Packaging2012 -
Showcase companies that utilize the benefits social media.Writing2012 -
Slide presentation to convey the importance of incorporating social media techniques in a marketing campaign.Writing2012 -
Statement of Objections, Marketing Segmentation, Campaign Ethics, and a rough draft Campaign Presentation.Writing2012 -
Sample traffic report and company blog calendar for a social media marketing campaign.Writing2012 -
Presentation to showcase the history and benefits of social media channel to a traditional marketing campaign.Writing2012 -
Personal art workDrawing, Painting2012